What is trade marketing & shopper marketing?

Trade marketing is focused on retailers, wholesalers, and distributors, aiming to increase the demand within a chain. Conversely, shopper marketing is focused on buyers. This approach aims to create an environment that will drive consumers to make a purchase and ensure the best customer experience.

What is an online marketplace?

An online marketplace is a website or mobile application that connects buyers and sellers. Online marketplaces date back to the early days of the internet; Ebay, Craigslist, and Angie’s List were all founded in 1995 as the internet was just gaining adoption. Online marketplaces have come a long way and show no signs of stopping.

What is e-commerce marketplace?

1. E-commerce marketplace oriented towards Buyer: It is the marketplace which is run by a body of buyers who want to establish an efficient purchasing environment. This marketplace helps buyers to lower administrative costs and get the best prices. Suppliers can also use this marketplace to advertise products to relevant customers. 2.

What is the difference between market and shop?

is that market is city square or other fairly spacious site where traders set up stalls and buyers browse the merchandise while shop is an establishment that sells goods or services to the public; originally a physical location, but now a virtual establishment as well.